 |
 |
workshop
How to do a Survey WRONG
general description
Questionnaires and Surveys
are common tools in UX research.
This workshop examines the influence of Survey Design on its Outcome.
Practical aspects will be outlined,
such as style and order of questions as well as which answering options to offer.
Special attention is given to cognitive biases.
Participants will actively apply cognitive biases when designing their questionnaires in order to raise awareness to them and see its effect.
Participants
max. 20 (5 groups of 4)
Students of Interactive Media, Design or Informatics
Some previous experience in UX-Testing welcome but not mandatory
Precondition
Bring your topic and clear definition of target group.
Contact
Prof. KP Ludwig John >
john(at)hs-augsburg.de<
| Day 1 | Day 2 | Day 3 | |
| Morning (3h) |
Cognitive Biases and their relevance in surveys |
Practical Time to conduct the survey |
Practical Time to analyse the survey |
| Afternoon (3h) |
Questionnaires |
How to analyse a survey | Discussion of results and conclusions |
