Business Administration (B.A.)
Your Path into the World of Business Administration
The Bachelor’s program in Business Administration is tailored to the needs of a business environment dominated by small and medium-sized enterprises and provides targeted preparation for the job market. In addition to specialized knowledge in business administration, language courses, international content, and required-elective modules on current and industry-specific topics provide important additional qualifications.
Through projects, seminars, and small-group work, students learn to apply academic methods independently and to take economic, legal, and social aspects into account. Individual areas of study allow for both specialization and a broad education as a generalist.
The future-oriented topics of internationalization, sustainability, and digitalization are firmly integrated into the program. In the renowned CHE University Ranking, students across Germany voted this program among the top-ranked programs nationwide.
The Bachelor’s program in Business Administration is tailored to the needs of a business environment dominated by small and medium-sized enterprises and provides targeted preparation for the job market. In addition to specialized knowledge in business administration, language courses, international content, and required-elective modules on current and industry-specific topics provide important additional qualifications.
Through projects, seminars, and small-group work, students learn to apply academic methods independently and to take economic, legal, and social aspects into account. Individual areas of study allow for both specialization and a broad education as a generalist.
The future-oriented topics of internationalization, sustainability, and digitalization are firmly integrated into the program. In the renowned CHE University Ranking, students across Germany voted this program among the top-ranked programs in Germany.
What makes this degree program special?
“By studying business administration, you’re making the right choice and opening many doors to an exciting future,” says program director Prof. Dr. Hariet Köstner. In the video, she explains the unique features of the program.
Course Content
Business Administration is the degree program for anyone interested in future-oriented business administration, who wants to focus on a specific area of specialization during their studies, and who intends to take on leadership roles in business.
The “Business Administration” bachelor’s program is specifically designed to address the structure of the region’s small and medium-sized enterprises and their needs, and it provides optimal preparation for the demands of the job market. Language courses and international aspects of business management functions are just as much a part of the program as a select range of required-elective courses on current business issues or industry-specific topics. In addition to acquiring specialized knowledge, students practice the independent application of scientific methods through small-group work, projects, and seminars, taking into account and weighing economic, legal, social, and societal conditions and objectives. Through the program’s tracks, students can specialize in a specific subject area or position themselves broadly for the job market as generalists.
The future-oriented competencies of internationality, sustainability, and digitalization are integrated into the curriculum.
The business administration program was voted by students as one of the top programs in Germany in the renowned CHE University Ranking.
Here you will find the Study and Examination Regulations for the Bachelor’s program in Business Administration: SER.
Downloads
Curriculum
a full-time program in which students earn 210 credit points (ECTS).
| Orientation and Foundational Phase (Semesters 1–4) | |
|---|---|
| Content | Modules (Excerpt) |
| Basic and Advanced Economic and Legal Knowledge | Fundamentals of Business Administration |
| Methodological and Social Skills | Introduction to the Subdisciplines of Business Administration (e.g., Marketing, Accounting, Supply Chain Management, Taxation, Controlling, Human Resource Management) |
| Business English | Economics |
| German Civil Code (BGB) and Labor Law | |
| Business Mathematics and Statistics | |
| Public Speaking and Key Competencies | |
| Internship Semester (5th Semester) | |
| Insight into the Professional World | Internship (18 weeks) |
| Courses Accompanying the Internship | Practicum Seminar: I. Sustainable Development and Responsible Business II. Data Literacy and Business Intelligence |
| Specialization Phase (6th and 7th Semesters)1 | |
| Fields of Study | Generalist Track |
| Finance and Controlling | Students must select modules totaling 10 ECTS each from 3 fields of study. |
| Accounting, Taxation, and Law | |
| Logistics Management and Data-Driven Business | |
| Marketing and Entrepreneurship | |
| Human Resources and Change Management | |
1 During the specialization phase, you can choose between your preferred field of study and a generalist track.
Is this degree program right for me?
Business Administration is the degree program for anyone interested in future-oriented business administration, who wants to focus on a specific area of specialization during their studies, and who intends to take on leadership roles in business.
Do you still have questions?
Our Student Advising Office has all the answers you need!
We take the time to provide you with personalized advice, with no obligation.
Your perspective afterward
Graduates are professionally and personally qualified to support management in all business-related matters and to assume leadership roles in business, government, and nonprofit organizations. They are open to opportunities in all industries and sectors of the economy.
Your Application
You can only begin studying business administration during the winter semester. Apply through the Augsburg University of Applied Sciences application portal. For more information and the application period, visit https://www.tha.de/Bewerbung.html
If you have any problems or questions regarding the application process, please contact the
Student Affairs Office at Augsburg
University of Applied Sciences Phone: +49 (0)821 5586-3950
studienangelegenheiten@tha.de
"Language Proficiency in Business" Certificate
Students in the Bachelor’s program in Business Administration have the opportunity to earn the “Language Proficiency in Business” certificate, which is offered concurrently with their degree program at the School of Business. The certificate program provides in-depth language and communication skills for the international business sector:
- Advanced proficiency in business English
- Language proficiency in at least one additional foreign language
- The ability to write professionally relevant texts
- Advanced oral communication skills in an international context
- Intercultural competencies for global business situations
To earn the certificate, the modules “Rhetoric and Key Competencies” (5 CP), “Business English II” (10 CP), and foreign language courses starting at level A2 (10 CP) are required. To be awarded the certificate, students must earn at least 25 credit points (CP) from the modules listed above. All proof of completion must be submitted no later than upon graduation.
The certificate lists all successfully completed modules—including those that exceed the required number. The certificate is issued by the School of Business upon request and after submission of the corresponding proof of completion. No overall grade is calculated.
Academic and Examination Regulations
What Our Students Say
The program covers current business topics such as sustainability and digitalization, offers practical career preparation, and provides access to a top-notch professional network in the business world—which is great for projects, internships, and landing a job.