Business Psychology (B.Sc.)
The Interplay Between Psychology and Economics
Students in the Business Psychology program are prepared for a wide range of career paths in work, organizational, human resources, and market psychology. They receive an introduction to key foundational disciplines in psychology as well as business psychology, learning how people think, feel, and act; what motivates them; and how they perceive, process information, and learn. The program also covers how to apply psychological assessment, what social cognition is, and the significance of groups and the social environment for people. The program takes into account the changing requirements for business psychologists and prepares them for the challenges of the “Work 4.0” environment. These include the digital transformation of the workplace, the potential of big data in market research and recruitment, and the growing use of artificial intelligence (AI) in personalized learning and human-machine collaboration. Another focus is on shaping social interaction and fostering diversity in practice, as well as the transformation toward resilient organizations, whether for-profit or nonprofit.
What makes this degree program so special?
#InsidePractice creates a space for direct exchange between students and company representatives as part of the internship semester. In online sessions, guests provide insights into their work, share experiences, and discuss current topics from the professional world. The sessions are prepared and moderated by students—fostering open dialogue on an equal footing and providing a strong practical connection to their studies.
Course Content
Digitalization, AI, and the World of Work 4.0 serve as the guiding principles of the Business Psychology program. The program lays a comprehensive foundation and offers numerous opportunities for specialization. Mathematics, data analytics, and research methods are extensively integrated into the curriculum. They form the basis for applied research projects and provide essential methodological skills for practical projects and applications in future careers. A potential semester of study abroad, required modules on academic English, and the opportunity to further develop language skills through elective courses also prepare students for careers in international companies and organizations.
Here you can find the study and examination regulations for the bachelor’s program: SER.
Downloads
Curriculum
| Semester/CP1 | 5 | 10 | 15 | 20 | 25 | 30 | |
|---|---|---|---|---|---|---|---|
| 1 | General Psychology: Learning, Motivation, Emotion (GuO) | Introduction to Business Psychology (GuO) | Introduction to Business Administration (Guo) | Business Mathematics (GuO) | Theory of Science and Research Methods | Introduction to Marketing Management (GuO) | |
| 2 | General Psychology: Perception, Cognition, Memory (GuO) | Differential Psychology & and Diagnostics | Industrial and Organizational Psychology | Data Analytics I (GuO) | Test Design & Surveys | Business English (GuO) | |
| 3 | Social Psychology | Organizational Psychology | Personnel Psychology | Qualitative Research Methods | Data Analytics II | Advanced Business English | |
| 4 | Corporate Communication and Transformation | Market and Consumer Psychology | Engineering Psychology | Experimental Research and Agile Work Techniques | Business Ethics and the Digital World | Elective Module 1 | |
| 5 | Internship | Practicum Semester | Elective Module 2 | ||||
| 6 | Advanced Module 1 | Elective Module 3 | |||||
| 7 | Advanced Module 2 | Bachelor’s Thesis | Bachelor's Thesis Seminar | ||||
1 CP = Credit Point
Is this degree program right for me?
This degree program is right for you if you...
- to study human perception and behavior in organizations,
- design interactions with technology in the workplace and human-machine interfaces,
- examine advertising and consumer communication,
- or design modern forms of work and organization.
Do you still have questions?
Our Student Advising Office has all the answers you need!
We take the time to provide you with personalized advice, with no obligation.
International Affairs
The program prepares students in a variety of ways for careers in international companies and organizations. This includes required modules on technical English, the opportunity to specifically develop language skills through elective courses, and the option to spend a semester studying abroad. Although a semester abroad is not a required part of the curriculum, about one-third of business psychology students take advantage of this opportunity and choose to study abroad.
Your perspective afterward
After successfully completing your degree, you’ll have the option to pursue a master’s program or enter the workforce directly. Career paths available to you include human resources management, human-machine interface design, and market and consumer research. Typical job titles include: Human Resources and Organizational Developer, Market Researcher, Change Manager, Psychological Data Analyst, Advertising Concept Developer, Management Consultant, Marketing Manager, and Recruiter.
Your Application
Applications are accepted from April 30 through July 15.
You can only begin the Business Psychology program in the winter semester. For more information, visit https://www.tha.de/Bewerbung.html.
Apply through the Augsburg University of Applied Sciences application portal.
If you have earned your college entrance qualification through a vocational qualification (e.g., vocational training combined with work experience), please note the following:
Participation in an advisory meeting is mandatory for your application.
During this meeting, you will receive important information about the program’s requirements and can determine whether the Business Psychology program is a good fit for you.
The dates for these counseling sessions will be announced in a timely manner and will take place during the application period (May–July). You can only attend after registering in advance via email.
You can find more information on the requirements here: Studying Without a High School Diploma / University Admission for Professionally Qualified Applicants.
Important:
If you already have a high school diploma or equivalent qualification granting university admission (e.g., (specialized) Abitur or Fachhochschulreife), you are not required to attend an advisory meeting.
You can find more basic information from the THA about the application process here: Additional university-wide information about the application process
If you have any questions about general topics, you can also contact Marco Flockau.
FAQ
The Business Psychology program has a numerus clausus. The NC score is always the cutoff grade of the last admitted applicant and is recalculated for each admission period. Previous years’ figures are provided for reference only. You can find all information regarding the Numerus Clausus (including NC tables) at: https://www.hs-augsburg.de/Bewerbung/NC-Bachelorstudiengaenge.html
Yes, even higher semesters have admission restrictions.
The program consists of courses in the areas of psychological fundamentals, applied psychology, fundamentals of economics, methodological foundations, data analytics, and key competencies. The program places a strong emphasis on psychology-related courses (psychological fundamentals and applied psychology).
The courses use a wide variety of assessment formats (e.g., written exams, presentations, term papers, etc.). The type of assessment is determined primarily by pedagogical considerations. Assessments are often completed individually, but in some courses you will also complete them in (small) groups. For more information on assessments, please refer to the module handbook and the academic and examination regulations.
The program is designed as an on-campus program and therefore cannot be completed entirely online. At the same time, there is no general attendance requirement. Attendance is recommended only for certain courses, such as the Business English modules or the modules on research methods.
The program is intended to be a full-time program.
The program is a Bachelor of Science degree, meaning it is not a technical program but rather a natural sciences program. The natural sciences component is very prominent. This refers to both the mathematical and psychological content.
The program includes the following mathematics modules: Business Mathematics, Data Analysis I, and Data Analysis II. There are also other academic modules that require students to be comfortable working with large amounts of data. Students will continue to encounter mathematical content in the later semesters as well. Therefore, a solid foundation in mathematics is very helpful. However, the exams are manageable with good preparation.
Before beginning the program, the “Startklar” program offers students the opportunity to brush up on certain foundational subjects—including mathematics—prior to starting their studies.