Prof. Dr. Sarah Hatfield

Institution

School of Business

Function

  • Director of Studies Business Psychology (B.Sc.)

Room

W 2.05

Degree Programs

International Master of Research and Innovation (M.Sc.)Human Resources Management (M.A.)International Management (B.A.)Business Administration (B.A.)Business Psychology (B.Sc.)

Phone

+49 821 5586 2919

E-Mail

Sarah.Hatfield(at)tha.de

Office Hours

By appointment via email

Sarah Hatfield is a professor of Human Resources and Change Management and directs the B.Sc. program in Business Psychology at Augsburg University of Applied Sciences. There, she serves as director of ELLSI, the Education and Learning Lab for Sustainability Innovations. Her goal is to design innovation and transformation processes in a way that is both people-centered and environmentally sustainable. Her research focuses primarily on the human-AI interface and digital mental health.

Sarah Hatfield holds a Ph.D. in Work and Organizational Psychology (RWTH Aachen) and has worked as a change manager and team leader at the Fraunhofer Institute for Production Technology IPT and at MAN Energy Solutions in engine development. As a freelance organizational consultant, she has primarily focused on leadership development and supporting digital transformation.

Selected Publications
2026Hatfield, S., & Tamm, J. (2026). Measuring the Impact of AI-Driven Well-Being Apps—Instrument Development and Pilot Evidence from the Malu Prototype. Theoretical and Applied Ergonomics, 2(3), 17.
2024Buschmeyer, K., Zenner, J., & Hatfield, S. (2024). Effectiveness of AI-based decision support systems in the work environment: a systematic literature review. International Journal of Human Factors and Ergonomics, 11(5), 1–54.
2023Buschmeyer, K., Hatfield, S., & Zenner, J. (2023). Psychological assessment of AI-based decision support systems: tool development and expected benefits. Frontiers in Artificial Intelligence, 6, 1249322.
 Bitrian Arcas, P., Buil, I., Catalán, S., Hatfield, S. (2023): The use of gamification strategies to enhance employees’ attitudes toward e-training systems. International Journal of Management Education, 21(3).
Publications by Sarah Hatfield